Five years ago I founded a lesbian arts and culture publication called Velvetpark. It began as a print publication and now is an online media rich website.The Mission of Velvetpark Magazine/Media is to articulate and foster the inherint aestheic and cultural values of the contemporary queer and women’s movement. To honor our LGBTQ cultural heritage and bring it’s discourse into everyday dialogue.In 2004 Velvetpark applied for the trademark including the tag-line “dyke culture in bloom”. The United States Patent and Trademark Office rejected the mark on the grounds that the word “dyke” is “immoral and scandalous”. The Vista IP Law Group in Irvine, CA amended our application in 2005 in an effort to have the USPTO recognize the word “dyke” as an accepted and welcomed signifier by the lesbian community. “Velvetpark, Dyke Culture in Bloom” trademark passed in April 2006.